Wipro Ties up with Estee Lauder for a 500 million USD deal.

Tech major Wipro is learned to have won a $500 million deal with Estee Lauder, an American cosmetics maker. The firm will do application development, maintenance, and infrastructure management services for EL.

Estee Lauder Companies Inc is a US-based multinational manufacturer and marketer of skincare, makeup, fragrance, and hair care products sold worldwide. The company owns many brands, including Estee Lauder, Clinique, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone London, and Too Faced.

There is no official statement by either Wipro or EL on the deal.

Estee Lauder is planning for technology upgradations to be ahead of the competitors.

As per the annual 2020 report of the company, “An increasing portion of global Information Technology Infrastructure is cloud-based. This allows for the scalable platform to support current and future requirements and improves agility and flexibility to respond to the business’s demands by adopting more advanced technologies.”

The report states focus areas for expanding its Omni-retail capabilities, social selling, creating, manufacturing, and distribution facilities powered by technology.

Wipro geared up a large deal’s portfolio after the Delaporte deal last year. It has replaced Delaporte’s existing structure of 26 strategic business units and service lines as per this deal.

Recently, Wipro won a deal from Telefonica Germany/O2(a Germany-based telecom company) to transform its business support systems and associated quality assurance for superior customer experience and growth in B2B market Segment.

Last year despite the pandemic, the firm had established itself in the new structure and streamlined management layer. The deal with Estee lauder will add some gravitas to the new approach that will bolster its retail and CPG approach, and firms explore more flexible outsourcing after the pandemic period.

It has also signed a contract with German retailer Metro, which has the value of 700 million US dollars for five years.

Phil Fersht, CEO of HfS Research, said that this deal is significant for Wipro and adds to the recent momentum inspired by Thierry Delaporte and his localized approach to sales and delivery.


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