Indian audiences were shocked on Tuesday night when they heard a cult classic song tune on the official iPhone 13 launch advertisement. Apple announced the arrival of its much-awaited iPhone 13 during its annual fall product launch.
The new lineup includes four new models consistent with the existing iPhone 12 roster. Apple also debuted a new Apple Watch 7 and two new iPads, a low-cost 10.2-inch model, and an updated iPad Mini.
Saregama’s 50-year old cult song Dum Maro Dum
The iPhone 13 official advertisement d titled “Everyday Hero” features a young man negotiating his way in a city on his motorcycle to deliver packages crossing wet and muddy patches.
The ad compares the challenging conditions with various features of the new iPhone13, such as water resistance and a protective ceramic shield, etc.
For Indian watchers, however, the background music immediately struck a chord – the ad features the intro of “Dum Maro Dum,” a sort of retreaded version, as part of the ‘Work All Day’ song by artiste Footsie.
Full Official Video from Apple on Indian Bollywood classic song for iPhone 13 launch Advertisement
Many Twitter users showed their excitement at hearing the familiar note. Filmmaker Ken Ghosh tweeted, “Did I just hear a #Dummarodum inspired tune at the iPhone launch?
Vikram Mehra, Managing Director of Saregama, confirmed that it was indeed the “Dum Maro Dum” tune. He also confirmed that “Apple licensed and used Saregama’s song ‘Dum Maro Dum’ for iPhone 13 launch event and ad….another indicator that Indian music has arrived at the global stage and more importantly retro music rocks.”