Credit rating major TransUnion announced a deal to acquire the identity resolution company Neustar Inc for $3.1 billion in cash. Neustar Inc is a company that works on tracking and aggregating consumers’ digital activity for marketing and anti-fraud applications. Neustar Security Solutions employs approximately 235 people.
The acquisition deal is expected to close in the fourth quarter of 2021, subject to regulatory approvals and customary closing conditions. TransUnion will be buying Neustar from a private investment group led by Golden Gate Capital, along with the participation of GIC. TransUnion expects Neustar’s OneID platform to help unify the digital identity capability it has built and acquired in recent times, including the TLO data assets and fusion platform, the Iovation device-reputation network, as well as the digital marketing capabilities of Tru Optik.
TransUnion’s deal will not be including Neustar Security Solutions. Following the sale of risk and communications businesses and the Neustar marketing to TransUnion, GIC and Golden Gate Capital will retain ownership of Neustar Security Solutions.
In 2021, Reston, Va.-based Neustar is projected to generate approximately $575 million of revenue and $115 million of adjusted EBITDA. TransUnion anticipates material cost synergies through the acquisition of Neustar. It also expects the transaction to be accretive to adjusted earnings starting in 2023.
Chris Cartwright, who holds the office of Chief Executive Officer at TransUnion while announcing the deal, stated that as digital commerce continues to grow all over the world, TransUnion’s powerful digital identity assets, enhanced by Neustar’s distinctive data coupled with its digital resolution capabilities, will enable safer and more personalized, efficient online experiences for consumers and businesses.
Charlie Gottdiener, Chief Executive Officer and President of Neustar stated that the two companies’ complementary businesses, relationships, and products would offer benefits for their combined customers, employees, and other stakeholders across a diverse set of markets.