TCS launches Epic Belief Song Featuring Employees: An anthem of hope, tying in with its brand theme

Leading global IT services and consulting brand Tata Consultancy Services has launched ‘TCS Belief Song’ to push the narrative of the new normal as the world gears up for a fresh start and emphasizes the joy of human connection. 

The just-launched anthem video features TCS employees and their families as the best brand ambassadors, shares its chief marketing officer Rajashree R.

TCS had launched its new brand platform around ‘Building on Belief’ messaging earlier in April, and the anthem takes that message forward in a post-pandemic world as the world is coming out of its brutal aftermath.

Says Rajashree R, chief marketing officer, TCS, “After much brainstorming, we felt that a song could be the vehicle to articulate the brand positioning with great emotion, as it could help create a sense of pride and passion.” It ties very beautifully with the overall brand theme of TCS, she adds.