Sachin Tendulkar invests $2 million in digital entertainment and technology firm

Former Indian cricketer Sachin Tendulkar has invested two million dollars in JetSynthesys, strengthening his existing relationship with the digital entertainment and technology firm.

Mr Tendulkar and JetSynthesys already have a joint venture called 100MB, a digital destination for cricket and immersive cricket games like Sachin Saga Cricket Champions and Sachin Saga VR.

“With the investment, we are excited to see Mr Sachin become an even more key member of our family,” Vice President and Managing Director Mr Rajan Navani said.

“Mr Sachin’s long-standing support is a testament of his faith in our vision, and we hope to enrich more lives across the country together, making JetSynthesys an even stronger name in India’s digital ecosystem in the process.”

Mr Tendulkar joins the likes of former Infosys chairman Kris (S) Gopalakrishnan and Serum Institute of India’s Mr Adar Poonawalla as a JetSynthesys investor. The family offices of promoters of Thermax Ltd., Triveni Group, Yohan Poonawalla Group and DSP Group have also backed the company.

“My association with JetSynthesys dates back to almost five years from now. We started our journey together with Sachin Saga Cricket Champions and strengthened it with a VR cricket experience. It’s among the most liked games in its category with over 20 million downloads,” Mr Tendulkar said.

JetSynthesys, which has a presence across gaming and digital entertainment, is also the biggest skill-based cricket gaming franchise worldwide, with more than 120 million downloads and 12 million monthly active users.

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