In competition with global rivals like Amazon and Microsoft, Google Cloud is on an accelerated path of signing new customers in India, says Bikram Singh Bedi, MD Google Cloud India Region.
Bedi is a senior technology industry veteran with more than 26 years of leadership experience, is now focusing on the most significant assignment he received. He took over charge as Google Cloud’s new managing director for India after Karan Bajwa. He is responsible for leading its sales and operations teams in the country.
Bedi joined Google cloud from Grofers, a SoftBank-backed grocery startup where he served as president for strategy and new initiatives. Before Grofers, he was head of India and South Asia for AWS for six years. He also worked at IBM and Oracle.
“As the offer from Google came, I wanted to ignore it because I have done this before, but then I realized that Google was thinking about very different things and it would be great to learn something,” says Bedi.
In the past, cloud computing used to be more about ease of using servers, storage, and running data centres, but the pandemic has accelerated the tech adoption by organizations. Now the cloud computing is helping clients to accelerate the journey of becoming digital. The digital journey includes providing platforms, infrastructure, and industry solutions, and Google is doubling down on that strategy.
Google is ramping up its abilities and competing with global competitors such as AWS, Microsoft, and Alibaba to dominate cloud computing services.
Under Bedi’s leadership, Google India aims to make deeper inroads in banking, financial services, insurance (BFSI), Manufacturing, healthcare, public sector, media and entertainment, and telecom and retail. Currently, Google cloud operates 24 regions and 73 zones in 17 countries.
It already has one Cloud Region in Mumbai and has plans to open second in Delhi this year. The company is also making investments in hiring talent-related technology, sales, and customer service. It is also making investments in cloud learning services to enhance the skills of students and tech professionals.
Google is also implementing a multi-cloud strategy and promoting open-source platforms. This strategy includes implementing cloud computing projects Kubernetes and Anthos, an open platform that lets users run applications from anywhere. It includes Google BigQuery, a cloud-based big data analytics web service.
Google cloud bagged many deals, including Wipro, InMobi Group, Glance, and Roposo, Eros Now.
Bedi said, “Technology partners are involved in more than three-time deals than in 2018 worldwide; the average size of partner-involved deals has doubled in the last year.”
According to the latest Gartner Survey, Global IT spending is projected to total 4.1 trillion USD in 2021, increasing 8.4 percent from 2020.